When the beginning of the fashion season arrives, London Fashion Week is definitely one we always look forward to here at WeKoko! London is of course renowned for it’s unique diversity and individuality when it comes to fashion, not only on the catwalk but off it as well. Anna Wintour describes the Fall collections at LFW perfectly when she says we saw more designers “give a sense of a dream”. I mean, after all, those who dare to dream and believe, achieve.
Here at WeKoko we believe fashion is a way to express yourself and when it comes to fashion and beauty our Founder and Creative Director, the beautiful @AnaTanaka, definitely knows how to have fun and be true to herself in her own personal fashion style. She says, “Don’t be afraid to do things your own way; enjoy it and have fun!!” and we totally agree!
This LFW we not only fell in love with the inspiring and fresh take on where Fall 2016 trends will take us; but we also fell totally in love with the hair and makeup of the collections. It just keeps getting better and better every season! So WeKoko wanted to show our appreciation for the incredible makeup artists and hair stylist whose creative work is the definitely the cherry on top of what creates a stunning collection.
So we are totally obsessed with Ashish Gupta right now, I mean who isn’t. When we saw his collection at LCM, which was complete glitter galore and totally unorthodox, with models on skateboards and throwing glitter into the air instead of walking down the catwalk like usual (love it) we knew Ashish was one to watch at LFW. And we were right! He completely blew us, and social media, away with his XXL colourful Afros and sequinned collection. A little insight into the beautifully bold world of Ashish. The Ashish makeup was done by the amazing @shazmakeup and hair by the incredible @alipirzadeh. Hats off to them for this show stopping and fabulous work!
This AW 2016 Fashion Scout’s Merit award winner was the astonishing David Ferreira. His Fall collection for 2016 was superbly dramatic as it was to reflect ‘on today’s overindulgent society’. Ferreira created his own modern day cliche whilst drawing inspiration from the likes of girl squads such as Mean Girls, The Pink Ladies and Scream Queens. Literal #SquadGoals right there! And included a little (or big) piece of what we all are made of. Drama. In the best sense of course. The make up and hair for the show perfected each look for Ferreira’s collection with a flawlessly dramatic eye and lip by the amazing @LanLondon. Yum. And the hair reminded us that the rough bun can still look as good as ever but perfected by the super talented @EfiDavies.
Shoe designer extraordinaire and flamingo enthusiast Sophia Webster has always created the most imaginative presentations which we look forward to every fashion week. This season we saw a collaboration with @EdwardMeadham for a brilliant gothic twist on bridal fashion. Sophia Webster’s collection was nothing short of drop dead gorgeous, as she so rightly worded on one of her beautiful bags. Pun intended of course. But what of her hair and makeup? Well Sophia’s collection collaborated with @BenefitCosmeticsUk to create beautiful brows inspired by Edward Scissorhands and a dark blown out smokey eye for this girly gothic makeup. Fab work from @Lisa_Benefit and her team. The Tim Burton inspired presentation also saw many veiled headpieces and textured chopped bangs by the remarkable @SamBurnettHair. Bangs are definitely back!
Marta Marques and Paulo Almeida are inspired by the girls around them and a sense of “realness” as they chose half of their friends to walk in their LFW show, along side the models. The duo integrated London’s East End culture into their Fall collection for 2016 which was oversized and bold with vibrant textures and primary colours. They take us on their unique fashion direction and remind us of the ever growing expansion of fashion into the “very real” world as those that inspire them are the girls that wear their clothes. Totally true to the individual; they remind us that no one is born the same so why should we dress and behave in the same way? Paulo says its about “the importance of the identity of the girl in the clothes”.
The makeup and hair was minimal with either no eye makeup or a simple bright colour underlining the eye which Marques Almeida also used in their S/S 2015 show for LFW. This season they focused on the thick bushy brow. Can’t go wrong there. A somewhat pale yet beautiful complexion. Hair was simply back combed and tied back. Great show!
I love the report by @SusanNemadsen1 for DazedDigital.com where she describes Simone Rocha’s Fall collection as ‘laced with a rebellious, punk spirit and a sense of delicious perversity.’ Rocha’s collection consisted of ‘Victorian silhouettes in apron style dresses’ as she drew inspiration from motherhood, which Rocha describes as “all about this idea of swaddling and mothering” having recently become a mother for the first time in November last year. The dark and beautiful collection put an emphasis on “feminine things” as Rocha said there was a lot going on in her head after having her new born baby girl. With such an extravagant collection the makeup was styled to reflect the borderline eerie mood with rough edges and big shapes. Makeup artist @SamBryantMakeup for @MacCosmetics describes the Simone Rocha girl for Fall as “swampy, indie, Victoriana club kid.” She used mostly her finders for applying the makeup to create a smudged and muted effect.
The hair stylist @JamesPecis created a perfect style for the hair and described it “like she’s tried to set her hair like her gran, but has used too much product.” Definitely been there!
Japanese designer Yasuko Furuta created a futuristic and energetic collection with glam/punk details. Imaginative tailoring and layered looks which we love. The inspiration came from the Native American and natural world and was paired with the geniuses at @Narsissist cosmetics and @AsashiHair. Dewy dewy dewy. It ‘s a word thats fun to say and even better when you have refined the look like @Sadaito did for the Fall show for Toga 2016. Sadaito, NARS Cosmetics international lead makeup stylist, said he “wanted to reflect this very strong, powerful woman, who is still very natural and soft on the inside. The focus was a wild brow with raw, natural skin and glossy reflective earth tones on the eyes.” Asashi used @BumbleandBumble to create this gorgeous and glossy hair style. Love it!