Get a first hand insight into some of WE KOKO’s top boutique designers with our monthly Q&A blog posts.
This week the WE KOKO team spoke with UK based designer Louise O’Mahony creator of L.O.M Fashion about fashion ideas and inspirations, her fave designs and brand highlights.
So Louise, tell us how you got started with designing and making your own fashion collections.
I made clothes for my dolls when I was a little girl, I used to get my Mum to draw out ladies shapes on paper for me when I was very young so I could draw dress designs onto them. I have loved doing it for as long as I can remember!
How do you generate ideas for your collections and do you have a specific research process?
Travel inspires me a lot, a lot of my print ideas and inspirations come from pictures I have from backpacking and volunteering experiences in South East Asia and South America. The designing process for me can be different every time. Sometimes I work on a piece for days or months until I have the idea right, and others I can come up with in an hour or so. Colour is really important to me, and I love colours that clash. Colour gives things life and energy that you just don’t get with monochrome pieces.
Would you say your designs reflect yourself?
Definitely! I love bright colours and sequins, having fun, going to festivals and parties and that is everything my designs are about.
What is your favourite piece from L.O.M Fashion?
It changes all the time, but it is currently the lavender iridescent giant sequin kimono, it shimmers so awesomely in the light!
If you could design an outfit for one celebrity who would it be and what would you create?
I would love to design for Paloma Faith, I think she has a fab and quirky sense of style, and an awesome feminine beauty. I would design her a whole collection to wear something different every day of a festival! She would look amazing in an L•O•M frill catsuit and sequin kimono!
Who in the fashion industry inspires you and why?
I think Anna Trevelyan is awesome; everything she styles has a really unique edge. There are countless designers that I love and inspire me for different reasons, but I am mostly inspired by other independent female designers in the industry, like so many on WE KOKO, working their asses off to make the dream happen!
What is the biggest highlight you have had since starting your own clothing brand?
Launching my latest collection at Berlin Alternative Fashion week was pretty great. Last week I also had Baddie Winkle in my pom pom jacket on a recent trip to New York, and Kimberly Wyatt wore one of my pieces on the red carpet recently, that she chose from Wekoko for the launch party.
Using one word how would you describe your clothing collection?
Check out LOM FASHION Boutique